
There once was a time when owning an Apple product made you feel a part of an elite exclusive club. Your friends would look on enviously with their sensible HPs and Samsungs, because even when there was complete feature parity, there was always a certain cache. Maybe it was that cool kid vibe a macbook or iPod threw off that said “hey man, I don’t care that I paid twice as much for this product than I had too.”
But sadly my friends, the cult of mac has officailly thrown its doors open to the riff raff. First it was iPads at Wal-Mart, now its apps at Starbucks. Gone are the days of the graphic designer sliding his iPhone into his messenger bag. Say hello to slanket-wearing suburbanites getting cheeto fingers on touch screens.
The international coffee giant has swapped its free music download program with a new free app program that will be putting new apps onto the phones of hummer-driving suburbanites everywhere. The first app that will be given away will be Shazam, which will be super awesome for all those soccer moms to tag the latest Michael Buble single.
All jokes aside, if you need another sign of the app store’s growing legitimacy (here’s one if you do need it) this is it, and this is an excellent way to get programmed into the idea of bulk app buying. If Starbucks truly replaces the iTunes music program with this one it will greatly cut the number of users that can participate. Sends a rather strong branding message there? It’s also going to be interesting to see which apps Apple and Starbucks choose to present and how it affects developers.
But back to making stabs at yuppies, here’s my suggestion for the next apps they should look at considering:
Lose it: How about you counteract all those drive ins you installed into America’s strip malls and help people burn off a few calories. Don’t think I missed this infographic on just how many calories that PTA mom is slurping down in her frappucino on her way to Zumba.
Barista: America I hate to be the one that tells you this, but Starbucks is NOT what the rest of the world considers GOOD coffee. Don’t be fooled by all those Italian names like “Venti” into thinking that you are enjoying an authentic European cafe experience. You can learn to make coffee from the comfort of your own McMansion and if that proves too hard, you can always buy some of Starbucks “delicious” instant offerings.
Wi-Fi Finder: To be fair, not EVERYONE who goes to Starbucks is a Juicy Couture-wearing, Arbor Mist-drinking mom. However the rest of Starbucks patrons are composed of Wi-Fi grifters. Those talented folk who know how to make one iced tea last an 8 hour work day. We all see you’ve got nothing but ice left, so get out of here and find some web to steal elsewhere….some of us have OKcupid coffee dates to fuck up.
ladyappapp
Some people collect souvenir spoons or bells..as a child I collected View-Masters. What a better way to remember your trip than by constantly revisiting it in 3D. I can go to Carlsbad Caverns from my couch, the Grand Canyon from my Kitchen and the Great Barrier Reef without getting wet. And not just real places either..I’ve peeped in on Barbie, Bambie and Strawberry Shortcake. The View-Master is a fabulous toy, and no batteries required.











