What happens when an app dies? How developers should end it
Sunday, January 29th, 2012
This week I received a sad bit of news in my inbox. The team behind Flook, a contender in the early days of the check-in fad that once was a candidate for a SXSW Interactive award, announced the app would be closing its doors and that users needed to pack up their shit. It’s sad to see any startup go ( Plancast, RIP yo), but this one was particularly sad since I had actually met co-founder Tristan Brotherton at SXSW on the eve of the SXSW awards.

But Flook’s goodbye letter got me to thinking about a process I’ve had to do far too many times lately, and that’s collecting all my digital detritus from an app in the wake of its acquisition or closure. Look, having to do this sucks. Nothing makes all the time, and effort, and drunken one-eyed pecking that has gone into all your three years of checking in than to have to see it download onto your desktop in a tidy zip file merely a few mbs big. Gives me a sad.
This was the experience I had when Whrrl went down the drain…and after an acquisition by the dubious Groupon no less. I was happy for their acquisition but saddened that only a month or so after I’d been fervently checking in through SXSW, I was already being booted.

So the most recent application giving me this particular grief is Gowalla. To put it into perspectives, Whrrl and Flook were only mere hookups – Gowalla was like my boyfriend. When people at App Dev Con thumbed their nose at Gowalla, I stood up in their defense. They were with me in Australia for months before Foursquare even arrived. I wore that damn kangaroo shirt like a badge of honor. They were a hometown hero in Austin. When Gowalla goes down, even if it’s as a result of being plucked by Facebook, I take it personally.
Maybe a little too personally….After several weeks of my less than subtle comments on CTO Scott Raymond’s Facebook posts, he finally fired back:
“(what) would you like to see? ..If not a simple download-the-zip-file thing, what would make you happiest, as a user?.”
Now I don’t know if my reply back to him in the early hours of January 5th was truly cracked or if he’s just been busy moving into some adorable Victorian in NOPA, but to this day I’ve not heard back from Scott. So I let you decide. Here’s a paraphrase of my response:
On a.. tangible level ( and I know you guys like the tangible pins and passports ) I had a vision the other day of you partnering with one of the online self publishing companies to let people export a book of all their checkins. Make it a custom gowalla run. It would also be epic if you partnered with an infographic company like Jess3 to create infographic versions of a person’s feeds….Give them something to celebrate that excites them about what Gowalla will do now at Facebook. Even if you just made sort of cool embeddable graphics people could post on their tumblr, post on their wall, or print on a poster..that would be proper.
I realized that in most cases, when a startup is on its last legs, its not the time to make grand gestures honoring the life of your company..particularly since at that point the fat venture cash has all run out. But for Gowalla, that isn’t exactly the case. I just wish they would honor their users with a piece of memorabilia that’s a nod to the company’s uniqueness.
Plus, how amazing to have a coffetable book of your checkins, am I right?!
You’re telling me Blurb couldn’t make this happen? If OKCupid can give me a flowchart of whether you should date me, Gowalla can’t have an infographic of my journeys around the world?
There’s never an easy way to say goodbye, and this week I think Flook’s touching letter did the job, but in a case like Gowalla, where the end is really just the beginning of something new, wouldn’t it be nice if things closed on a high note rather than sadly sputtering to a stop?

But sadly my friends, the cult of mac has officailly thrown its doors open to the riff raff. First it was











